Content Health

A content audit tool that ends in a reversible decision

Most audits end in a spreadsheet. Content Health inspects page-level issues against stored site evidence and produces verified, reversible update plans in the same place the content lives.

Content HealthInterface reconstruction · 23.9.0

Overall health78Latest site assessment

Update plans4Review before applying

Decay risks2Performance review needed

Low confidence1Missing evidence

AI Content Strategy: A Practical Framework Moderate confidence

Primary issue: missing pillar relationship. Two internal links are also available from the same cluster.

Review planCollect evidenceRoll back last update

Update verified means the stored WordPress content was read back and matched. It does not mean search performance improved.

What is assessed

Page-level signals, portfolio-level meaning

Technical and structural

Structure, semantics, schema and content evidence, inspected in the Optimizer workspace.

Topical coverage

Cluster coverage and pillar relationships measured through the knowledge graph.

Search intent fit

Whether the page type still matches the intent the evidence supports.

Internal link position

Orphan pages, missing anchors and cluster connections available from the same index.

Decay

Pages losing relevance or performance, with Search Console comparison when connected.

Evidence gaps

Where confidence is low because data is missing rather than because the page is weak.

Confidence, not verdicts. A low-confidence finding is labelled as a hypothesis with its missing evidence named. ContentGem does not convert missing data into an assumed value.

From finding to applied update

Five checkpoints between a proposal and your live page

Evidence-grounded prompt — An extensive prompt is generated from the stored evidence for that specific page.
Protected proposal — The proposal is held for review instead of being written straight into the post.
Reviewed update — You approve, request changes or reject. Revisions run within bounded limits.
Content-hash check — The applied change is written only if the stored content still matches what was reviewed.
Revision, audit and rollback — A WordPress revision and an audit record are created, and the update can be rolled back.

Questions

Content audit and Content Health

What is a content audit?

A content audit is a structured review of the pages a site already has, judged against evidence, in order to decide which pages to keep, update, expand, merge, redirect, reposition or retire. The output is a decision per page, not a score.

Does Content Health work on a website without content?

Yes. An empty website receives a valid readiness state instead of an error. Once content is published, Content Health prepares the shared index and runs the assessment for posts, pages or both.

Can Content Health update a page automatically?

It creates an extensive evidence-grounded prompt and a protected proposal first. A reviewed update can then be generated and applied with content-hash checks, a WordPress revision, an audit record and rollback support.

How is content decay detected?

Through the ContentGem knowledge graph and, when connected, Google Search Console comparisons. Decay findings point to specific pages and clusters and carry their own confidence and limitations.